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The Website design:
Colors
Tools
Font
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icons
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Project Goals:
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Business goal: sell as much jewelry as possible and get more potential customers.
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Redesign of the site that will appeal to Kehal a younger and more up-to-date target.
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Adding features like finding the size of the ring, seeing how the ring looks on the hand in AR.
Selling 2 main product types: off-the-shelf products versus customized products.
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Home Page
User Flow: Home page>> menu >> setting >> Daimond >> Complete rings >> Cart
Simple product page without variations:
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Target Audience
The target audience is in the United States. The idea is to change the design to suit the current target audience, and to attract a new, young American target audience.
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Hispanic guys aged 20-35
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Girls between the ages of 20-40
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Women between the ages of 45-55, family members of the betrothed
New Feature -
What is your ring size?
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Product Page- Custom product
Within the product page there is a 3-step process: Choosing a ring, diamond, ring size
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